Two designated floors that are already filled with BTS' massive achievements worldwide? BTS ARMY is taking it to social media to express their excitement to visit this 'holy ground' where they get to witness the group's popularity breaching all language barriers. The museum is open on all days except Monday.'Two floors to flaunt the journey of becoming the most popular artists worldwide' Photography can be done only using mobile phones and in specific areas of the exhibition halls but flash photography is not allowed. No one below the age of 14 is allowed entry even if they are accompanied by guardians. Any of the pre-recorded voices of BTS members and other Hybe artists can be selected as a “guide” for the tour.Įach ticket costs KRW 22,000 (US$ 20). ![]() The app is also useful as a guide for English language speakers. For this purpose, visitors must have the app on their smartphones. Once done, registered guests are issued a QR code which must be displayed at the entry on the date and time of visit. A Weverse account needs to be created to activate the registration process. Since only a limited number of people are allowed to enter at a time, visitors will have to register in advance which can be done via the museum’s official site or the app. Hybe was formerly known as Big Hit Entertainment. The cultural centre is located very close to the Yongsan Station in Seoul in the basement of the headquarters of Hybe, the company that manages BTS and others. The winning team is rewarded with a special prize. Each team can use the phone app to hunt for hidden items in the halls. Throughout the tour, guests can participate in an immersive AR game. The Upcycling Lab contains products that are made by upcycling accessories worn by Hybe artists. Memorabilia such as Hybe-inscribed pens to photos of BTS can be purchased at the shop. The souvenir shop marks the conclusion of the tour. Trophies that Hybe artists have won over the years are displayed along the walls of the room. Through a 360-degree screen that is as huge as a tennis court, visitors are led through Hybe’s history. Illustrations help guests visualise the lyrics which leads to a more informed understanding of the song. (Image credit: Hybe Insight)įans also learn how their favourite idols, especially the BTS members, produce their soul-soothing music. Visitors will get to know how choreography is planned and executed. K-pop is as famous for the dance routines of the performers as the songs. It is followed by dance exhibits on large screens. Interviews of the producers are also shown in this section. ![]() The tour begins in a room that resembles a music studio where visitors can mix and match sounds of instruments that Hybe’s sound engineers and producers use. Outfits that NTS band members wore during their performances are also on display. The shop at Hybe Insight lets the fans get a ‘taste’ of their fascination with special teas and egg tarts. Touching a wooden speaker lets the hands sense the change of sound waves while songs such as the one on BTS member Jungkook’s solo number ‘Euphoria’ can be ‘smelled’ in rooms due to the technologically advanced use of scents. Technology also helps visitors ‘feel’ sound waves and songs. Taiwanese American visual artist James Jean was roped in to create a special art exhibit inspired by ‘The Truth Untold’ song by BTS in which the septet appear as encouraging and solace-giving flower spirits from a fairyland. To put it simply, the centre offers a whole new experience due to the cutting-edge technology that is employed in the creation of Hybe Insight. Why visit Hybe Insight? Hybe Insight is located in the Hybe headquarters in Seoul. ![]() It incorporates a mix of electronic displays and traditional exhibits centring on its mission statement, “We Believe in Music.” Other than BTS, bands featured in Hybe Insight include NU’EST, GFriend, Seventeen, Tomorrow X Together, and ENHYPEN. Hybe Insight is a mecca for K-pop fans designed to give them a unique space to connect with their favourite bands and performers even more closely. Hybe Insight, a 50,590 square feet complex that allows visitors to explore the life, music and style of the seven-member boy band as well as some others, was opened to the public on May 14. With the phenomenal popularity that BTS enjoys globally, it is not a surprise that a ‘museum’ has been dedicated to the K-pop band.
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